Client:
  Sanitas 
   
   
  Title:
  Scent 
   
   
  Agency:
  Fortune 
A beautifully shot commercial, advertising scented trash bags
by Sanitas, a leading brand in household goods in Greece.
The camera travels around a house, revealing sources of bad smell.
An opened can of sardines, a used baby nappy, some pizza leftovers.
To the viewer's surprise the voice over is not following the video.
According to the audio, the sardines' can smells like Marseille soap,
the used nappy like fresh lemon and the pizza leftovers have a scent
of apple and cinnamon.
The commercial is shot as if the product was a cosmetic.
Smooth lighting, very slow and descriptive camera moves.
Gained a silver award at the Annual Greek Advertising Festival,
Ermis Awards (2009-Household)