Client:
  Medecins Sans Frontieres  
   
   
  Title:
  Surgery 
   
   
  Agency:
  Y&R 
TV & cinema commercial of the international, independent, medical
humanitarian organization, Medecins Sans Frontieres (MSF).
Was shot to communicate it's presence for the last 20 years in Greece.
It's a "Thank you" towards all the people who have supported MSF's work
through the years. The advertising idea behind this commercial is based on the meaning of the word "work". In Greek language the word "work" sounds like the word "film"(ergo). Actually is the same word with two different meanings.
So we have a play with words here, taking advantage of their double meaning.
We see a projection of MSF's work, when suddenly the film burns. A surgeon cuts off the burned frame and ties the two parts back with stitches.
In this way the film and MSF's actual work both continue.
The slow movement  of the camera, the dramatic lighting, the sfx of
the Mechanical Life Support Machine and the repeated tone of the music
transmit easily to the viewer the feeling that he is important.