Client:
  Medecins Sans Frontieres 
   
   
  Title:
  Wire 
   
   
  Agency:
  Y&R 
TV & cinema commercial for the international, independent, medical
humanitarian organization, Medecins Sans Frontieres (MSF).
Symbolism is a powerful coding tool used in advertising in order to
convey messages. That's precisely what we have here.
People of different nationalities and ages are hanging by a telephone cord.
This is intended to show that their lives are depending on the
viewers' calls to donate money.
The dramatic lighting, combined with the eerie music creates
a stressful feeling that encourages the viewer to act instantly.